Graphic Design

Packaging Design: Ethos Water

Ethos Water is a company owned by Starbucks that was created to help provide countries around the world with clean water. For each bottle of Ethos Water purchased, $0.05 is put into the Ethos Water Fund. The Ethos Water Fund is what organizes trips to countries in need of clean water and pays for the cost of the supplies needed to make a difference. So far they have helped provide clean water to over 500,000 people.

In order to increase this number of people helped rapidly, redesigning the packaging to be more effective is a good first step. This new packaging design makes the words/graphics stand out more against a clear bottle, and the lettering was switched to all lowercase from all uppercase lettering to match the lowercase logo on the bottle.